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Mitul Gandhi

As a longtime data-driven serial entrepreneur, information architect and SEO veteran, Mitul has developed a blend of vast technical expertise and intense marketing insight. His variety of experience, gained in positions in in-house SEO, search marketing, and software development, affords him the ability to efficiently assess how to use software tools to meet challenges and drive ROI. As the Co-Founder and Chief Architect of seoClarity, Mitul currently oversees day-to-day operations, and provides strategic direction to all departments. His well of knowledge includes 10+ years of consulting experience with Fortune 500 and top Internet retailers concerning online search marketing. He has several patents pending for analyzing cause and effect in SEO. Mitul holds an MBA in direct marketing from Rochester Institute of Technology. Additionally, he has spoken at conferences in the United States and the U.K., including SES, SMX and Pubcon. He has also been quoted in MSN Money, USA Today, Time Online, Search Engine Watch, Search Engine Land and Web Pro News.

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Author's Posts

8 Ways to Improve Organic Click-Through Rate - Featured Image

8 Ways to Improve Organic Click-Through Rate

By Mitul Gandhi on August 13, 2020

Organic search faces increased competition from paid ads, knowledge graph placements, featured snippets, and more features taking over the search results. This has contributed to the decline of the or...

Traditional Rank Tracking is Broken: The New Way to Track Rankings With Visibility Share - Featured Image

Traditional Rank Tracking is Broken: The New Way to Track Rankings With Visibility Share

By Mitul Gandhi on July 30, 2020

We as SEOs know that the SERP is far from what it used to be. Remember the days of the 10 blue links, where search results were completely text-based and there was a direct correlation between rank po...

Machine Learning and SEO: What Smart Computers Mean for the Future of SEO - Featured Image

Machine Learning and SEO: What Smart Computers Mean for the Future of SEO

By Mitul Gandhi on June 29, 2020

When you think about it, few things in the digital landscape have remained unchanged over the last couple of years.

Using Keyword Mapping to Visualize the Buyer Journey and Improve Your SEO - Featured Image

Using Keyword Mapping to Visualize the Buyer Journey and Improve Your SEO

By Mitul Gandhi on June 29, 2020

A common mistake SEOs make when they do keyword research is assume that as long as their content matches the search query, it will satisfy their audience's needs and rank on the search engine results ...

3 Common Search Engine Indexing Problems - Featured Image

3 Common Search Engine Indexing Problems

By Mitul Gandhi on June 25, 2020

You've created great content for your site and are ready to provide value to your users. There's just one problem: your content isn't being indexed properly, which means searchers can't find your web ...

Conducting a Page Title Rewrite Analysis - Featured Image

Conducting a Page Title Rewrite Analysis

By Mitul Gandhi on June 23, 2020

When you write an optimized title for your web page, you may think it has no chance of changing unless you go back to update it.

State of the Enterprise SEO Industry - Featured Image

State of the Enterprise SEO Industry

By Mitul Gandhi on December 11, 2019

It’s no understatement to say that the SEO industry changes at an unbelievable pace.

New Product From seoClarity: Clickstream Insights - Featured Image

New Product From seoClarity: Clickstream Insights

By Mitul Gandhi on December 10, 2019

seoClarity is actively using Clickstream data to enhance our platform's insights, dataset, and more. This page will be updated in the future with more information on how our clients leverage this data...

Why Keyword Rankings Aren't the Most Important SEO Metric - Featured Image

Why Keyword Rankings Aren't the Most Important SEO Metric

By Mitul Gandhi on November 6, 2019

Sadly, SEOs regularly have to endure two difficult conversations about keyword rankings.

5 Modern Keyword Research Techniques You Must Consider - Featured Image

5 Modern Keyword Research Techniques You Must Consider

By Mitul Gandhi on August 29, 2019

Keyword research is the undeniable foundation of search engine optimization and creating content.

The Best Two Website Taxonomy Methods to Boost SEO - Featured Image

The Best Two Website Taxonomy Methods to Boost SEO

By Mitul Gandhi on August 13, 2019

Here's a common dilemma for you: is it better to create a single, long page of content that would exhaust a topic completely? Or is it better to break it into many shorter pieces of content instead?

What Users Want: Dissecting the Challenge of Matching User Intent to Keywords - Featured Image

What Users Want: Dissecting the Challenge of Matching User Intent to Keywords

By Mitul Gandhi on June 27, 2019

Do you want to know the secret to ranking well today? Pay more attention to the user intent.

Research Study: Significant Increase in Google Images Within SERPs - Featured Image

Research Study: Significant Increase in Google Images Within SERPs

By Mitul Gandhi on April 23, 2019

With three confirmed algorithm updates this year alone, a recent, sizable deindexing bug, and numerous small tremors in the SERPs, there is never a dull moment for SEOs. Yet, beyond these updates, act...

It's Not Magic, It's AI: Mesmerize Your Audience With AI in Content Marketing - Featured Image

It's Not Magic, It's AI: Mesmerize Your Audience With AI in Content Marketing

By Mitul Gandhi on March 8, 2019

Content marketing has grown past overwhelming.

Research Study: Real Traffic Share of US Search Engines - Featured Image

Research Study: Real Traffic Share of US Search Engines

By Mitul Gandhi on February 20, 2019

Background Several clients recently asked me about the importance of different search engines. Some were worried about declines in traffic from X (Bing, Yahoo, etc.) and others wanted to know how rapi...