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Testing Structured Data: Does FAQ Schema Increase CTR?

By Mary Kate Mack on October 5, 2022

If you’ve been building structured data using our schema builder tool, you’ve joined a community of thousands of users who have captured greater search visibility with ease.

How to Audit Canonical Tags at Scale

By Suraj Lalchandani on September 30, 2022

Technical issues with a canonical tag prevent it from serving its purpose. That being: informing Google or other search engines which page is the preferred version out of a group of similar pages.

How to Get Google to Recrawl Your Site

By Suraj Lalchandani on September 19, 2022

Googlebot is a learner. It returns to sites to continually pick up new information, but it doesn’t always come back when you need it to.

JavaScript and Google Indexation: Test Results Reveal What Works for Search

By Jeff Reynolds on April 15, 2022

Google has made a concerted effort to treat JavaScript content just like plain old HTML over the past few years.

How to Audit Localized Versions of Your Page

By Suraj Lalchandani on September 28, 2021

If you’re an enterprise site with a global presence, it’s a good bet that you have hreflang tags implemented. After all, hreflang is essential to global SEO.

Running a Mobile to Desktop Parity Audit

By Jack Gillen on August 12, 2021

To craft an effective SEO strategy, it is always important to know which direction the “winds of the web” are blowing. Since 2015, these winds have been blowing powerfully in the direction of mobile u...

3-Part SEO Website Migration [Checklist Included]

By Tyson Braun on August 9, 2021

A website migration is one of the most dreaded scenarios in search engine optimization. In fact, for many practitioners, the concept of changing URLs is practically synonymous with losing rankings and...

12 Common Hreflang Mistakes and How to Prevent Them

By Susan Connelly on May 3, 2021

Issues with hreflang tags have serious negative implications on a brand’s international targeting and placement within search results. Adding to the challenge is the fact that there is no one-size-fit...

Dynamic Rendering and SEO: How to Help Search Engines (and Users) on Your Website

By Tyson Braun on April 21, 2021

What if search engines had more trouble crawling your website than your regular users have reading and engaging with it?

Finding Additional Content: Narrow in on Specific Site Features

By Suraj Lalchandani on March 10, 2021

Enterprise sites can have thousands or even millions of pages — it’s no surprise that it’s extremely challenging to find specific instances of content or links from your pages.

Faceted Navigation: How it Can Affect SEO Performance

By Tyson Braun on February 9, 2021

What is Faceted Navigation? Faceted navigation is a panel located on the sidebar of websites that allows users to filter and sort results based on various product attributes.

How to Identify and Fix Keyword Cannibalization in SEO

By Gracie Baids on February 1, 2021

After many hours spent creating content, you may see the wrong page rank for a keyword. Your own pages may even compete against each other on the search engine results pages.

Do iFrames Negatively Impact SEO? We Break Down the Controversial Topic.

By Tyson Braun on January 21, 2021

An iFrame, or “inline frame,” is an HTML element that allows you to add content from another website or third-party directly onto your own, without disrupting any interactive elements from that piece ...

8 Crawl Comparisons to Analyze Your SEO Efforts

By Suraj Lalchandani on November 5, 2020

No matter the size of your site, you’ll never stop making changes to it. It will never be “done.” You can (and should) monitor your site changes and overall site health by consistently crawling your s...

Optimizing Single-Page Applications for Crawling and Indexing Purposes

By Tyson Braun on October 16, 2020

A new SEO challenge has emerged in recent years with the web moving further and further away from plain HTML. As a result, we now regularly face having to optimize JavaScript-based (JS) content.

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